The panel, hosted by IABC Fellow Shel Holtz, SCMP, will begin at 5 p.m. On Thursday, March 16, four Fellows of the International Association of Business Communicators (IABC) will discuss a wide variety of communication-related change issues. (As they say, change is the only constant in life.) And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business.
Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. If there is resistance to change, you have to know why. If change is hard in organizations, it’s not because people just don’t like change. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses…
They willingly and enthusiastically make changes all the time. Everybody hates change, right? You hear that all the time it’s why organizational change is so hard.
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